Qianho say that phrase a few times in a press conference with dozens of journalists from various countries . Men with thick Chinese accent is a clear message , ZTE would no longer be underestimated , no longer wants to be considered a cheap mobile phone brands .
Several times did she mention the name of Apple and Samsung just to claim that ZTE is not inferior to their artificial . " In fact, in some aspects, our phones better , " he said convincingly .
Ambition has also been launched . ZTE optimistic in achieving a 10% share of the global smartphone market in 2017 , the achievement of 6 % in 2013 .
Bundling Business Mobile Decline
 |
| Zhang Renjun |
" Traditionally , ZTE handsets sold through operators and we have done well in that area . Yet we also see an opportunity to sell mobile phones freely , " said Ni Fei , Head of Unit ZTE Nubia .
Yes , ZTE realized that in some developing countries , the mobile market is no longer as sexy as before bundling . As in India , where operators are reluctant to subsidize handset bundling .
" Telecom operators in India do not want to agree on a large scale bundling phone sales because their profit margins shrink bundling phone and make business there down to 50 % , " said Zhang Renjun , Senior Vice President of ZTE .
On the other hand , the smartphone market are sold without a carrier subsidy and without a SIM card is increasing. It occurs mainly in countries where the mobile phone business of bundling less popular , including Indonesia .
Seeing these conditions , ZTE began seriously to work on high -quality smartphone and sold freely , not through a carrier which has been the traditional business .
Focus Make Cheap Android Flagship
ZTE is now following the footsteps of a large mobile phone vendors by issuing a flagship model , which is the most reliable mobile phone models with the highest specification . That series Grand S.
ZTE Grand S first generation has slid in 2012. His successor , Grand S II appeared in one of the world's largest technology exhibition , the Consumer Electronic Show ( CES ) 2014.
Occurrences Grand S II at the prestigious arena CES 2014 gave a clear message , the flagship is ready to give this one a threat . ZTE party was not afraid to compare it with a kind of popular mobile phone Galaxy S4 , S5 Galaxy that has not even come out .
" Grand S II his form beautiful , slim design , high specification , seems to be better when compared to the Galaxy S4 . Might only be matched by the Galaxy S5 later , " added Qianho .
ZTE has also created a brand new mobile phone also called Nubia . Nubia for ZTE may be likened to the Toyota Lexus or Infiniti for Nissan . Yes , Nubia aimed at the premium market or the upper middle .
" Nubia is a brand new ZTE wants to break into the top middle of the smartphone market . Consumer target market eg young and creative , " said Ni Fei , General Manager of Nubian ZTE Corporation .
Mobile Mini Nubian Z5S and Z5 claimed a record-breaking online bookings in China , as many as 3.5 million units and subvert the achievement of the previously achieved Xiaomi .
With Nubia and the Grand S , ZTE feel has had enough ammunition to fight with the powerful lineup of premium mobile phone competitors . Moreover , they will sell it at a low price .
" Our Mobile price is pretty much the difference with mobile phone from Samsung or Apple , but the quality is the same or even more . Why buy that expensive ? " Qianho call .
In the minds of many people , the ZTE brand image does not equal big names such as Apple , Samsung or Sony . Though ZTE is a Chinese telecommunications giant that is already global . Inevitably , ZTE also promised to try hard to raise brand awareness globally .
" Budget marketing we will improve . We will open a store in the mall so that consumers can try ZTE phones . We also took the NBA basketball team , the Houston Rockets , " said Qianho .
ZTE was no longer willing to be identified low quality or cheap , which is synonymous with Chinese manufacturing . Later , the image slowly began to erode because the Chinese vendors such as ZTE is working hard to improve that perception .
And obviously ZTE has great potential . There are currently no globally , ZTE mobile phone vendors including China's most well known and had shipped 40 million units of smartphones in 2013.
Their new products such as the Grand S II and Nubia Z5S , pretty much praised in numerous reviews by technology experts . Supported at lower prices than competitors , the product is potentially become hits . They also seemed to still be a ' sleeping giant ' but ready to show off .
Unfortunately , the smartphone market has been so tight and takes some big-name casualties . In addition to major brands such as Samsung or Apple that must be resisted ZTE , a Chinese competitors like Huawei , Xiaomi , until Lenovo continues to show its fangs . Inevitably , ZTE did have to get up from his sleep to work very hard to achieve his ambition to not only be great in the country .
0 komentar:
Posting Komentar