The order came from the Chinese leader Xi Jinping as part of efforts to reduce costs and to buy domestic products.
The order was published in the announcement by the middle of this month, as reported by official Chinese news agency, Xinhua.
The order followed a ban on the installation of military license plates on vehicles overseas luxury brands.
Xi, Chairman of the Communist Party and President and Head of the Central Military Commission of China, since the beginning of his reign In November 2012 incentive to save and fight corruption.
Local brands had already been recommended for use by government officials.
Original brand of China, Red Flag, is now challenging the Audi, the German brand, which is already widely used 20-year government circles.
Chinese officials began using local brands eg Chinese Foreign Minister Wang Yi is now using Red Flag.
Chinese carmaker Hong Qi, or Red Flag, urging his government to begin serving the outdoor market, after years of supplying vehicles to the Chinese government.
CRI Dominic Swire recently visited Hong Qi local showroom in Beijing for a closer look.
" In 2013, China produced more than 10 million cars, the high production rate of any country in the world. Fact, exceeds that of the United States and Japan in the same year.
Car market here is booming with many strong domestic brands. But the sector is still difficult to penetrate the luxury car market.
One Chinese auto manufacturers have plans to drive a luxury car to market to compete with the world's top vehicle . Red Flag is a car manufacturer that has been supplying government officials .
Six months ago, the Red Flag opens exclusive showroom in Beijing Jinbaojie Street, make a lot of enthusiasts glance compared with other top name car makers like Ferrari and Maserati. So what makes Red Flag Sales Manager Rui Wang Chao believes customers will come to the showroom.
" First , it is true that Chinese brands, especially Hong Qi, enter the luxury car market quite late. But we believe the unique features of Hong Qi, technology and loyalty of the people of China to compete with foreign luxury cars. "
It is certainly a brand that evokes national pride in China.
Luo Wen is a fan of Red Flag and has several cars.
" When I was a kid I saw Mao Zedong and other well-known leader in driving TV Red Flag to places such as Zhong Nan Hai and Chang'an Street . Was looked spectacular. So, when I got a little money, I began to collect the car Red Flag. these vehicles make Chinese people feel proud of China. "
So it is very important that this iconic car is now available to the public. The main models in the showroom are H7. A large black sedan sporty presence of a Rolls Royce with the curve of a London cab. It features a large grill, said shaped like a Chinese fan. There is such a thick red carpet, and a lot of interesting features designed for health, such as heated seats that can massage your back.
Is all of this would be enough to tempt prospective buyers to come for a test drive.
But salesmen like Rui Wang Chao optimist sees an increasing number of them on the road in 2014.
0 komentar:
Posting Komentar